Market Research Future (MRFR) has published a cooked research report on the “massage equipment market” that contains information from 2023 to 2032. The massage equipment market is estimated to register a CAGR of 10.80% during the forecast period of 2023 to 2032 and projected to grow at USD 18.8 Billion by 2032.
MRFR recognizes the following companies as the key players in the Market- Beurer, Panasonic Corporation, LG Electronics Inc., OSIM International Pte. Ltd., MedMassager, Physio, LURACO Technologies Corporation, HoMedics, Zyllion, Shenzhen Relcare Electronics, RoboTouch, Samsung Electronics Co., Ltd.
Market Overview
Massage equipment market industry is projected to grow from USD 8.3 Billion in 2023 to USD 18.8 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10.80% during the forecast period (2023 - 2032).
The global massage equipment market was experiencing steady growth prior to 2021, driven by an increasing awareness of the health benefits of massage therapy, stress relief, and the rising disposable income of consumers.
Factors such as a growing aging population, the prevalence of lifestyle-related health issues, and the expansion of wellness tourism contributed to the market's growth.
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Massage Equipment Market Segmentation
Massage equipment comes in various types to suit different preferences and needs. These include Electric and Non-Electric options, providing flexibility in usage.
In terms of product variety, massage equipment encompasses Back and Body Massagers, Leg and Foot Massagers, Neck and Shoulder Massagers, Head Massagers, and other specialized types.
End users can be categorized into Residential and Commercial sectors, indicating both personal and professional usage.
The distribution channels for massage equipment include Hypermarkets and Supermarkets, Specialty Stores, Online Sales Channels, and other outlets, ensuring accessibility to consumers through various avenues.
Geographically, the market for massage equipment spans across regions like North America, Europe, Asia-Pacific, and the Rest of the World, each with its own consumer preferences and market dynamics.
Market Drivers
Technological Advancements: Technological innovations, such as the incorporation of artificial intelligence, Bluetooth connectivity, and customizable massage programs, have been observed in massage equipment. Zero-gravity chairs, which recline to distribute body weight evenly, have gained popularity in the market.
Opportunities: Increasing health consciousness and the trend towards self-care and relaxation present growth opportunities.
Challenges: High initial costs for massage equipment, particularly massage chairs, can be a barrier for many consumers. Competition from professional massage services and the availability of lower-cost alternatives like manual massage tools.
Massage equipment Key Market Players
Massage equipment market Key Companies in the include
- Beurer
- Panasonic Corporation
- LG Electronics Inc.
- OSIM International Pte. Ltd.
- MedMassager
- Physio
- LURACO Technologies Corporation
- HoMedics
- Zyllion
- Shenzhen Relcare Electronics
- RoboTouch
- Samsung Electronics Co., Ltd.
- JSB WELLNESS
- Omron Corporation
- Medisana GmbH
Massage equipment Industry Developments
HoMedics Handheld Massagers:
In 2021, HoMedics unveiled a new line of handheld massagers, which included the "Handheld Shiatsu Massager" and the "Handheld Percussion Massager."
These handheld massagers were designed with rechargeable batteries, allowing users the flexibility to use them while in motion, without being tethered to a power source.
The massagers were specifically engineered to provide deep tissue massages, offering relief from muscle tension and stress.
Panasonic MAJ7 Electric Massage Chair:
Panasonic introduced the "MAJ7" electric massage chair in 2021, featuring advanced massage technology.
The chair boasted 3D massaging technology, heated rollers, and multiple massage programs to cater to different user preferences and needs.
It also incorporated voice recognition technology for convenient control and had a smartphone app for operation, adding to the user-friendly features.
Wahl Deep Tissue Percussion Massager:
In 2021, Wahl launched the "Deep Tissue Percussion Massager," a handheld massager designed for deep tissue massages.
The massager was equipped with a robust motor and adjustable massage heads, allowing users to customize their massage experience.
Its primary purpose was to provide relief from aching muscles and offer a deep tissue massage for enhanced relaxation and muscle recovery.
Regional Trends:
The Asia-Pacific region, especially countries like China and Japan, has been a significant market for massage equipment, driven by the culture of relaxation and wellness.
North America and Europe have also shown substantial demand, with consumers in these regions seeking massage equipment for stress relief and health benefits.
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