As per a report by a market research institution, PS Intelligence, the kick scooter sharing market is growing at a rapid pace because of the numerous advantages this mode of transportation provides to those stuck in traffic jams and breathing the increasingly polluted air. A major driving factor for the growth of the industry is the increasing demand for first and last-mile transportation.

With the growing count of automobiles on the roads, the length of traffic jams is increasing. As a result, people are spending more time doing nothing, which is leading to loss of productivity. For instance, as per a study, in Bengaluru, which is notorious for its traffic jams in India, an average person loses over INR 50,000 each year just stuck in still traffic.

The European industry will witness the fastest growth in the near future, mainly credited to the entry of recognized players offering these services. In addition, the increasing investments from numerous venture capitalists, as well as automobile giants, are creating various opportunities for growth in the region. Spain is the most-popular country among kick scooter sharing service providers in Europe.
The industry is consolidated in nature, as the top two players held the major market share in recent years. Over the last decade, the key industry players have taken some strategic measures, for instance, mergers acquisitions, partnerships, and service launches, and increased their investments, to gain a competitive edge in the kick scooter sharing industry.

Due to the rising urban road congestion, increasing demand for first- and last-mile transportation, and growing adoption of kick-scooter sharing as a fun and replacement travel option, the market will grow considerably in the coming years.