The global Broadcast Management Software market size was USD 1.4 billion in 2022 and is expected to register a revenue CAGR of 18% during the forecast period. Increasing Over-The-Top (OTT) platforms and rising demand for Digital Content are major factors driving market revenue growth. Demand for effective Broadcast Management Software is being driven by rising popularity of online streaming services, which has led to increase in the number of channels and programmes. Rising Internet use and high popularity of social media sites are other major factors driving revenue growth of the market.

Rising demand for cloud-based solutions is expected to drive revenue growth of the market. Broadcasters can manage their schedules and cut operational costs with the help of scalable, flexible cloud-based Broadcast Management Software. The advantages of remote access and real-time updates are expected to increase use of cloud-based solutions during the forecast period.

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Moreover, revenue growth of the market is driven by rising demand for efficient scheduling solutions to control intricate broadcasting schedules. It is a time-consuming and difficult task for the broadcasting industry to schedule different shows, commercials, and promotions across various platforms and channels. Broadcasters can manage their schedules more effectively, which reduces errors and saves money, by implementing Broadcast Management Software.

Furthermore, revenue growth of the market is expected to be driven by the incorporation of Artificial Intelligence (AI) and Machine Learning (ML) technologies in Broadcast Management Software. Broadcasters can automate scheduling activities and enhance the scheduling process with the help of AI and ML algorithms, which leads to more production and efficiency.

In addition, it is expected that necessity to target certain audiences and rising trend of tailored programming would encourage use of Broadcast Management Software. broadcasters can use Broadcast Management Software to drive viewer engagement and income by segmenting their audience and creating programming that is relevant to particular demographics.

Competitive Landscape:

• Avid Technology, Inc.
• Imagine Communications Corp.
• Sony Corporation
• Evertz Microsystems Ltd.
• Pebble Beach Systems
• Grass Valley USA, LLC
• VSN
• Snell Advanced Media Limited
• ENCO Systems, Inc.
• PlayBox Technology

The global market is further segmented into type and application:

Regional analysis provides insights into key trends and demands in each major country that can affect market growth in the region.

• North America (U.S., Canada, Mexico)
• Europe (Germany, U.K., Italy, France, BENELUX, Rest of Europe)
• Asia Pacific (China, India, Japan, South Korea, Rest of APAC)
• Latin America (Brazil, Rest of LATAM)
• Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

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